The History of our Company

Here at we are in the business of modern alchemy. But many of you may wonder how we got our start. What were our beginning like? Well they weren’t always so successful! We started as a struggling online business like most do. But we had great inspiration. We first were inspired by the passage in Genesis that talks about the Garden of Eden. “And the LORD God planted a garden eastward in Eden; and there he put the man whom he had formed.” Genesis 2:8 (taken from “Blue Letter Bible) This was the place that much creation took place and we are in the modern business of creating ourselves.

The last part of our name “Alchemy” was inspired by the process of making gold. Gold is on of the world’s most precious metals and never loses value. Across the world and throughout time gold has been highly prized and always will. Thus, we ourselves are precious and prized so alchemists we will be!

Back in 2005, when we first became an official company, websites were just beginning to gain momentum and social media was brand new. Youtube was also fairly new as well. We had always been at the forefront of technology and we knew that if any great gains were to be had it would be because we were risk takers. All new research, all new discoveries, anything worth having, is because at some point someone decided to reach out and take a risk.

It was at that time we recognized that everyone was beginning to use google. We immediately saw the power in that, and like an alchemist desired to harness the power of gold, we desired to harness the power or SEARCH. So we contacted a local scottsdale seo firm. If you have ever researched using a search engine optimization company you know that its not cheap (and the results are not instant). So you have to invest your money on a hope and a prayer that things will pan out. And boy did they!

Ranking on the internet is the #1 most valuable thing that we have done for our company. It gained us tremendous momentum when we were just a fledgling company hoping to make a difference in the world (and recover our costs!) It took about 3 months for them to get us ranking in the number one spot but once we did we have been there for ten years strong now. People are attracted to us and find us. We don’t have to run crazy, ridiculous ads that don’t work and are annoying to be frank.

So if I could recommend anything it would be to always follow your gut, and take risks! Some won’t pan out in the long run but in the long run you will come across one or two that make all the difference in your company. Take risks from people who know what they are talking about and have a proven success record. Take risks in areas where you feel confident you can get your principal back and you will turn out more than alright!

Modern Alchemy

When you hear of Alchemy it might make you think of old superstition. Or perhaps the book called “The Alchemist” that features it’s own dose of magic. But we’re here to give you a modern rendition of alchemy…and it’s real!
A French company called Magpie Polymers has done what no one thought possible, they are selling a technology with a hint of alchemy: turning water into gold. It does so by extracting from industrial waste water the last traces of any rare—and increasingly valuable—metal.
The following is taken from their website:
Founded in 2011 as a spin-off from the Ecole Polytechnique, Magpie Polymers produces proprietary filtration technology with extreme selectivity in difficult to treat waste or process water. Magpie resins essentially capture precious metals that would otherwise be lost in waste water, providing the customer with an immediate and material impact to their bottom line..

More selective than any other filtration media, Magpie Polymers recovers precious metals such as platinum, palladium, rhodium and gold, even in the presence of high amounts of other metals, organics and hard or salty water. Magpie Polymers are efficient over a large range of pH, including concentrated acid at pH 0.

The polymers are easily implemented in filtration columns similar to ion exchange resins, but outperform ion-exchange resins with regards to selectivity, loading, and stability in complex effluents.

Industrial applications :

  • Silver Refining
  • Gold and PGM Refining
  • Mining and Precious Metals Extraction
  • Fine Chemistry catalyst recovery
  • Surface Treatment
  • WEEE and Automotive Catalyst Recycling

“We leave only a microgramme per litre,” according to Steve van Zutphen, a Dutchman who founded Magpie Polymers last year with a fellow 30-year old Frenchman Etienne Almoric.
“It’s the equivalent of a sugar lump in an Olympic swimming pool.”
Magpie Polymers operates from a factory at Saint-Pierre-les-Nemours about 50 miles southeast of Paris.
It is at the leading edge of technology with a procedure developed at the prestigious Ecole Polytechnique in 2007.
The process is based on the use of tiny pellets of plastic resin through which waste water is pumped. Gold, platinum, palladium and rhodium, the world’s most precious metals, little by little stick to the pellets and are thus separated from the waste water.
A single liter of this patented resin can treat five to 10 cubic m of waste water and recover 50 to 100 grammes of precious metal, equivalent to $3,900 to $6,500,” Almoric said.
Mobile phones, catalytic converters and countless other everyday products contain these precious metals.
But once they are scrapped, the problem lies in retrieving the particles of precious metals.
“What is complicated is that the amounts are infinitesimal, so hard to recover,” according to Steve van Zutphen.
Once they have been separated and crushed some industrial waste products have to be dissolved with acid in water. Then the metals in the water have to be recovered whether they are valuable or not.
“There are many technologies to get metal from water that have existed since the 19th century. But there comes a moment when existing technologies are no longer effective or become too expensive,” van Zutphen said.
The chief markets to which the two entrepreneurs are looking are the “refiners”: specialists in the recovery of precious metals, such as British firm Johnson Matthey, the Anglo-French company Cookson-Clal and Boliden of Sweden.
But the technology could also be of interest to mining groups or large water treatment companies such as French Veolia or Suez Environnement.
The Great Recession has revived interest in gold. Many website design agencies have helped to create websites and educate the public on the longstanding value of gold such as Derek Abello SEO. And thanks to rising demand for platinum and similar metals, combined with increasing shortages, prices have soared. As platinum mines become exhausted, half the metal used worldwide is already recycled.
Magpie’s technology can also be used to leach out harmful metals such as lead, mercury, cobalt, copper and uranium.
“Obviously the amounts are much bigger. The problem is that nobody wants to pay for something that has no value,” said Almoric.
Tougher environmental standards, which would further tighten the rules of waste recovery for businesses, could add further strength to the Magpie model.